06 Oct 2010

When we talked about making a video for the title track from “Wreck Your Wheels” it was agreed by all that there was little point in making a regulation performance video. Farrah’s “Swings & Roundabouts” had been a success so we thought we’d try a similar fan-enabled concept. With a nod to D.A.Pennebakers footage of Dylans “Subterranean Homesick Blues” (from “Dont Look Back”), we struck upon the idea of asking fans to take a photo of themselves with a word from the song. One photo for each word of the lyric. Taking the idea further we agreed that Kim had to be in the video but we could avoid the fakery of lip syncing all together by only having Kim in the video when she wasn’t singing.

The footage of Kim was shot on digital SLR (stop-motion) in London’s China town, South Bank and Bedford Square.

<< lojinx blog