05 Sep 2013

[youtube http://www.youtube.com/watch?v=VlGNm7_dvz4?feature=oembed&enablejsapi=1&origin=http://safe.txmblr.com&wmode=opaque&w=250&h=140]

They Might Be Giants new video for “You’re On Fire”, directed by Hoku Uchiyama and Adam Bolt and featuring vegetable puppetry (not animation!). NPR:

The video is filled with dancing vegetables, singing ground beef, air-guitar-playing broccoli and trumpeting carrots. I assumed these were animated vegetables, but director Hoku Uchiyama surprised me with this factoid: “One thing we’re proud of is that the food you see isn’t animated; it’s puppetry. The vegetables are actual produce from the grocery store that we rigged up to be puppeted on set. The wires were removed in post.”

John Flansburgh says he was attracted to Uchiyama’s work after seeing a music video the director had created for Amanda Palmer: “I saw the video Hoku did for the ‘Evelyn Evelyn’ video a couple of years back. I loved the way he integrated live action and special effects. It took until now for the stars to align, but we finally got to get this project going. The video triangulates off the lyric of the song in an unlikely and super-fun way, instead of that ‘shrinking world’ feeling you get from so many videos. It adds its own mystery.”

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